The 1st cross-border B2B e-commerce platform for SMEs across BRICS
Machinery
Electronics
Vehicles & car parts
Textiles & apparel
Trending products
Top ranking
New arrivals
Top deals
Why choose Roots?
Listing & discovery 🕵️♀️
Sellers list their offerings (AI-enabled catalogue), while buyers explore a curated marketplace with ratings, reviews, and clear pricing
Amplified reach & engagement 📩
Boost your visibility and attract more buyers with targeted marketing, personalised offers, and powerful search optimisation
Breaking language barriers 🗣️
AI-powered live chat translation and expert human contract translation
Expert legal guidance 📝
Contract drafting, review, negotiation, and ongoing support for everyday legal and tax matters
Selection process ✅
Simplify decision-making with comparison tools, shortlisting features, preliminary due-diligence and on-the-ground support / inspections
Efficient logistics 📦
Real-time logistics insights: carriers, delivery times, pricing, tracking etc.
Secure payments 💸
Facilitation of payments in BRICS currencies, escrow account management
Success stories
Nomusa Dlamini, South Africa
"Roots opened up a whole new world of possibilities for my business. I was able to connect with suppliers and buyers across BRICS countries that I never would have found on my own. It's streamlined my supply chain and significantly boosted my sales."
Ekaterina Petrova, Russia
"As a small business owner in Russia, breaking into international markets seemed impossible. Roots provided the platform and tools I needed to showcase my products to a global audience. Now, I'm shipping orders to India and China every week!"
João Silva, Brazil
"Navigating the complexities of cross-border trade used to be a major headache. Roots simplified everything, from payment processing to logistics. It's given me the confidence to expand my business into new BRICS markets, knowing I have a reliable partner by my side."